Campaigns

What this is

A campaign groups related creatives under one name so you can track and report on a promotion as a unit.

Why it matters

Instead of reviewing individual creatives one at a time, a campaign lets you see how a whole promotion is performing across the programs it applies to.

How to do it

1. Open Creatives and select the Campaigns tab.
2. Click into the "Create a campaign" card, enter a campaign name and description, and check which programs the campaign applies to.
3. Click Save campaign.
4. When creating or editing a creative, select the campaign from the Campaign dropdown to attach it.
5. Each campaign card on the Campaigns tab shows how many creatives are currently attached to it.

What happens next

Campaign performance appears in Merchant Analytics and Reports as a campaign breakdown.

Common mistakes

Do not forget to attach existing creatives to a new campaign; creating the campaign alone does not retroactively group anything.