Creating creatives

What this is

The Create creative tab inside the Creatives page, where you build a new asset for a specific program.

Why it matters

Well-built creatives with the right disclosures and destination links help affiliates promote you correctly and keep your program compliant.

How to do it

1. Open Creatives and select the Create creative tab.
2. Choose a creative type: Image or banner, Text or copy, Promotional link, Social post, or Uploaded marketing asset.
3. Select the Program and, optionally, a Campaign to group this creative under.
4. For image or asset types, upload a file. Images accept PNG, JPEG, GIF, or WebP; uploaded assets also accept PDF; files must be 5 MB or smaller.
5. For text, social, or image types, fill in a headline and, for text or social, promotional copy.
6. For link or image types, enter the destination address.
7. Set an optional "Available from" and "Expires on" date, and a required disclosure affiliates must show alongside the creative.
8. If your plan includes dynamic creatives, you can check "Always fresh" so affiliates place one address and always receive the current approved revision.
9. Click Save draft. Once saved, use Send for review and then Approve and publish to make it available to affiliates.

What happens next

Published creatives appear to affiliates for the selected program. See Dynamic Creatives for the "Always fresh" behavior.

Common mistakes

Do not forget the disclosure text if your program requires affiliates to disclose the relationship; it is a dedicated field for that purpose.