Dynamic creatives

What this is

A dynamic ("Always fresh") creative lets affiliates use a single placed address that always serves the current approved revision, instead of needing a new link every time you publish an update.

Why it matters

Without this setting, replacing a banner or piece of copy would mean asking every affiliate to swap out their placement. With it, you can update the approved revision and affiliates automatically show the latest version.

How to do it

1. This option only appears on the Create creative form if your plan's entitlements include dynamic creatives.
2. When creating or editing a creative, check "Always fresh: affiliates place one address and always receive the current approved revision."
3. Publish updates to the creative as normal; each publish becomes a new revision, viewable from the creative's History.

What happens next

Affiliates placing the dynamic address always see your latest approved revision without needing to update anything on their end.

Common mistakes

Do not enable this for a creative you expect to change meaning entirely (not just visually); dramatic changes may be worth a new creative instead so history stays clear.

See Understanding Creatives and Plans and Billing for entitlement details.